Launch of the Rumors App at Heimtextil 2015, New Delhi

‘Rumors’ believes in innovation and creativity and continuously strives to develop and perfect the right feel, texture, colour and finish in styling all our fabrics. They come in a variety of unique weaves, are durable and are a visual delight because they come in a beautiful array of colours. ‘Rumors’ is the home of creative textile solutions for many markets and renowned fabric houses of the world.

This year, Rumors participated in the prestigious Heimtextil 2015, a three day textile extravaganza held in Pragati Maidan, New Delhi. Heimtextil India is the world’s most renowned Home and Contract Textiles trade fair and is the biggest platform for manufacturers, retailers and designers. Heimtextil presents a worldwide coverage of the home and textile industry and the second edition of this trade fair in India facilitated a convergence of professionals from the Indian subcontinent and the world over.

‘Rumors’ launched their application at this show with great fanfare to service their new and existing customers better and raise their user experience to next level. Getting the right balance of functional usability, user friendly interface and instant access to all the collections in one touch clearly got all the participants excited & curious to try the app on our demo platform. The customers were given a tablet with the app pre-loaded for them to browse through the collections, place orders & manage inventory and customize designs to have previews.

The Application completely revolutionises the way the customer interacts with the brand & makes shopping an easy & pleasurable experience. Further more, the preview section allows customers to mix & match fabrics across various collections to curate the fabrics in a space. This allows them to make confident decisions before purchase.

For Rumors, this was a fantastic opportunity to showcase and launch their third collection “Quartz” a lustrous collection of gorgeous draperies, jacquard weaves featuring ornate designs, contemporary geometrics, timeless stripes and accents of luxurious plains. A classic colour palette for versatile and sophisticated look further enhanced the unique designs and perfectly complemented the other ‘Rumors’ collections.

The show stopping Rumors stall was an inviting display of colour and a unique experience for every visitor at their stall. The special collection along with smart display got Rumors a nomination in the “Three Best Stalls” at the Heimtextil. Overall, Rumors has had a overwhelming response at the trade show and was delighted to interact, engage and connect with the fraternity at this mega event.