The brand Rumors is synonymous with being contemporary, fashionable and chic. It prides itself on its design capability, which not only reflects the current style but is also trendsetter. Rumors, as a brand supports young and vibrant talent. To promote the cause, Rumors collaborated with the Times Group as a lead sponsor for Style Diva 2013, held at The Zuri Bangalore, India.
The Rumors Style Diva 2013 was a runaway success. The event was aimed at unveiling young and aspiring fashionistas, and to assist them to come into their own—stylishly. The spotlight was on divas who knew they are different and who revelled in the glory of that glowing difference. The event was aligned with Rumors vision of promoting uniqueness.
The event was attended by the all the prominent personalities of Bangalore including designers, fashion photographers and renowned makeup artists. Ms. Amina Mukarram, Director – Creative Design, Ascent Decor Private Limited, was one among the distinguished judges along with leading film stars, Ms. Prachi Desai & Ms. Priyamani. It was a grand evening with several distinguished guests & celebrated invitees. The event was followed by an enthralling performance by Swarathma, the popular Bangalore based band.
The event got massive press coverage across print and electronic media platforms of Times Group. As a title sponsor for second year in a row, the fashion event was a great success considering Rumors benefited immensely through the direct association and exposure thanks to celebrity turnouts. It was indeed a great brand-building exercise with strong brand recall value. The publicity amplified the visibility of various products from the house of RUMORS in addition to overall positive impact on the brand with recognition from fashion, film & media avenues.